AIRES events
Talks, workshops, and meetups on artificial intelligence.
UNFILTERED AI Series
A series of sessions in which AIRES presented real, proven AI use cases with positive ROI, applied to specific sectors: retail, manufacturing, finance, logistics, and more.
Each session tackled a specific use case with real data and measurable results. The sessions took place in 2026 at CIE Santander, in person and free of charge.
See the series →
Past events
- Keynote: “The augmented enterprise: how AI is transforming the way we work,” with Francisco Luis Machín (IE University)
- Panel discussion: reinventing work and professional education
- With the Gobierno de Cantabria, the Ayuntamiento de Santander, the Universidad de Cantabria, and the Colegio de Ingenieros Técnicos de Informática
- Using AI to find at-risk customers, detect churn signals, and anticipate losses
- Triggering retention actions for at-risk customers with personalized offers
- Cutting costs and improving retention with predictive analytics built on real data
- Using AI to segment customers, uncover value patterns, and predict future revenue
- Investing in the customers with the highest future value and cutting spend on unprofitable ones
- Optimizing marketing campaigns with real behavioral data
Available formats
Hands-on workshops, talks, and training sessions on artificial intelligence — in person or online, for executive and technical teams.
Introductory talk
A 60- to 90-minute session that introduces AI to non-technical teams. Real cases, no jargon, and examples from your industry. In person or remote.
- Ideal for leadership team meetings
- Business associations and chambers of commerce
- Networking events
Hands-on workshop
A half-day or full-day session working on real cases from your industry. Participants leave with something concrete they can use the very next day.
- Groups of 8–20 people
- Materials and tool access included
- Post-workshop follow-up included
Corporate event
Tailor-made sessions for internal events: AI strategy kickoffs, executive training, or presenting the results of AI projects.
- Customized to your industry
- Can include strategy working sessions
- Executive documentation included
Training program
Ongoing training for teams that want to build in-house AI capabilities. From 4 to 16 weeks.
- Technical or business track, depending on the team
- Certificate of completion
Pedro Liaño as a speaker
Pedro Liaño combines 25 years of experience at global multinationals with a knack for explaining complex concepts clearly and practically to non-technical audiences.
Named one of the Top 100 Global Innovators in Data, Analytics & AI 2025 by Corinium Global Intelligence, he focuses his talks on real cases, proven financial return, and concrete applications for midsize and large companies.
Organizing an event or looking for training?
Tell us about your context: audience, sector, group size, and goals. We'll design a session around them.